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The World is on Fire

Summer 2020

My thesis project explores how museumes can create targeted messaging that engages generational audiences in exploring and understanding the impacts of climate change. 

I focused on breaking people into their generational groups (Generation X, Generation Z, millennials, baby boomers) to see how much of the stereotypes that older generations do not care about climate change. Preliminary research proved this was incorrect. 

Moving forward, I focused on crafting language which stressed the importance of climate action. From a pervious marketing course, I remember an instructor saying how important utilizing people’s emotions are to create action. This was something I wanted to test in relation to climate change. 

With this in mind, I created and tested the following four didactic panels. How do you respond to these?

Findings and conclusions are under production. This thesis project is continuously being edited. 

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